Stop Before You Start© (SBYS) is striving to become a major contributor in reducing  the  uptake of smoking in young people; achieved though narrative poetry being embedded into a complete unique education pack for schools (and youth groups) both in the UK and (second phase) world wide. A youth health initiative program, (social enterprise) it will serve young people ages 11-15. The focus of the program is to equip young people with the mind-set to say NO to smoking before they reach the age of 15 years.